We have seen a lot of people who doubt what’s in a name. Many people have a belief that whatever comes first in your mind, it is a good choice for naming something. We have seen many entrepreneurs not thinking hard enough about their business name. To be honest, that’s not how it should be when it comes to your business’s name.
Your business name is the cornerstone as it is something that people will say every time when talking about your business. Thus, you need a brand naming company when it comes to determining the name of your new business or you are planning to rebrand the existing one.
Are you wondering why you should look for a brand naming company? Here are the top three reasons why your business name matters the most.
Business Names Have Power.
You might have not
realized it yet but, yes, names have power. A name can change the perception in
the mind of people subconsciously and that determines whether your business
name will attract people or repel them. Just like people tend to judge a
person’s personality with his/her name, they do the same when reading or
hearing a business name. So, your business name is going to decide how people
will feel about your business.
Business Names Make the First Impression.
Whether you are
starting a new business or rebranding it, remember that a business name can
make or break the impression on your customers, clients, and everyone out
there. It is the most recognizable aspect of your business and when it is not
something that people can easily remember or associate with what you do, they
can forget it in no time. And this is something that you will never want as a
business owner.
Business Names Have Connotations That Vary with the Target
Audience.
When you are opening a
new shop in a local area, you might have an idea about what a name can mean for
the local people. However, when you are launching your business in an area that
you don’t know about, such as a different city, state, or country, it can be
very difficult for you to know what meaning and emotion a business name can
have based on the culture and beliefs of that place.
Is it offensive? Is it funny? Does it evoke wrong emotions? Is it associated with something illegal or bad reputation?
Sometimes, there is also an issue of trademark and copyright. Now, you know why many big brands such as Burger King, Coca Cola, and Lay’s changed their names when expanding their business overseas.
When you are running a business, your business name should be such that it is easy to remember and hard to forget and perfectly aligns with your company values and culture.
Thus, no matter if you are going to launch a hairdresser store, a removal firm, a restaurant, a flower shop, or an IT company, creativity in the business name is a must.
Did you know the same applies to products’ names as well? Thus, if you are launching new products or services, make sure to closely work with a brand naming company that is also a product naming agency.
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