Deciding your business name? Here is what you must know

We have seen a lot of people who doubt what’s in a name. Many people have a belief that whatever comes first in your mind, it is a good choice for naming something. We have seen many entrepreneurs not thinking hard enough about their business name. To be honest, that’s not how it should be when it comes to your business’s name.

Your business name is the cornerstone as it is something that people will say every time when talking about your business. Thus, you need a brand naming company when it comes to determining the name of your new business or you are planning to rebrand the existing one.  

Are you wondering why you should look for a brand naming company? Here are the top three reasons why your business name matters the most.

 

Business Names Have Power.

You might have not realized it yet but, yes, names have power. A name can change the perception in the mind of people subconsciously and that determines whether your business name will attract people or repel them. Just like people tend to judge a person’s personality with his/her name, they do the same when reading or hearing a business name. So, your business name is going to decide how people will feel about your business.

 

Business Names Make the First Impression.

Whether you are starting a new business or rebranding it, remember that a business name can make or break the impression on your customers, clients, and everyone out there. It is the most recognizable aspect of your business and when it is not something that people can easily remember or associate with what you do, they can forget it in no time. And this is something that you will never want as a business owner.

 

Business Names Have Connotations That Vary with the Target Audience.

When you are opening a new shop in a local area, you might have an idea about what a name can mean for the local people. However, when you are launching your business in an area that you don’t know about, such as a different city, state, or country, it can be very difficult for you to know what meaning and emotion a business name can have based on the culture and beliefs of that place.

Is it offensive? Is it funny? Does it evoke wrong emotions? Is it associated with something illegal or bad reputation?

Sometimes, there is also an issue of trademark and copyright. Now, you know why many big brands such as Burger King, Coca Cola, and Lay’s changed their names when expanding their business overseas.   

When you are running a business, your business name should be such that it is easy to remember and hard to forget and perfectly aligns with your company values and culture.

Thus, no matter if you are going to launch a hairdresser store, a removal firm, a restaurant, a flower shop, or an IT company, creativity in the business name is a must.

Did you know the same applies to products’ names as well? Thus, if you are launching new products or services, make sure to closely work with a brand naming company that is also a product naming agency.  

5 Tips to Come Up with a Good Business Name

 Finding a good and catchy name for your new business is not as easy as you think. Your business name has a significant impact on your success and market value. The wrong name for your business can create confusion among your target customers as you can fail to connect with the name. A business name is the branding of your startup and it should reflect your value and representation in the market. In simple words, a business name should be clear, powerful, and attractive to help you in your market representation and brand messaging.

So, if you are planning to register a new business, finding a good name should be your priority before getting into any process. Take your time and if needed, consult with business naming companies and brand naming specialists to come up with a good, appropriate, and catchy business name. Here’re a few tips and suggestions to help you come up with a winning name for your new business.

Avoid hard-to-spell names

The first thing you should think about is that your business name should be easy to read, spell, and remember for everyone. You should think about your audience and language significance before deciding on a business name. Hard-to-spell business names can do worse in terms of finding your business online or talking about it on multiple forums. Keep it simple is the first suggestion brand naming specialists give to businesses for creating an impactful presence.

Pick a name that conveys something meaningful about your business

Your business name and tag lines should reflect what your business is all about. It should convey something meaning related to your business offerings and services to grab the attention of your target audience. Your business name should be appealing and talk about your representation in a specific market segment.

Don’t limit yourself

When you are naming a new business, keep in mind your business expansion plan and future growth strategies. Limiting yourself by picking too narrow of a name as per your current business plan can cause some problems in the future while planning a business expansion down the road. Don’t pick a name that limits your business to a particular service, product, or location.

Think about your domain name trademark

The domain name of your business is your online representation on the internet. Your business name and domain name should be similar in some ways to reflect the same brand messaging on offline and online platforms. Try to get the .com domain name with your business name and conduct a trademark search to keep everything in one line for marketing and branding efforts.

Research on the internet

The internet is the best source of information today, and you should utilize it at its full potential to make decisions. Conduct a thorough online search and competitors analysis to get some idea about business names in your industry for an easier business naming process.

These are some helpful tips to start your search for a business name in the right direction. Don’t hesitate to talk with business naming companies and brand naming specialists to help you come up with a good, catchy, and appropriate business name for an impactful emergence in the market.